Break any business down to its bare bones, and the way to make money becomes quite simple:
Traffic + Monetization Method + Conversion = Money
There are really only three main factors, and sometimes these are simplified even further to two:
Traffic + Conversion = Money
And in the simplest form it’s just:
Traffic = Money
Now obviously, not all traffic is created equal, some traffic is more targeted and converts at a higher rate, but nevertheless, traffic = money.
Short Of Time?
Click the link below to see the replay of our ‘Money Equation’ workshop. During this workshop we shared the Money Equation in detail, and most importantly, share how you can tap into the massive ‘traffic imbalance’ that currently exists (more details on this below).
Let’s talk a little more about traffic… what types of traffic are there?
We can categorize traffic in two ways:
Paid traffic is quite self explanatory: pay $1, get one visitor.
And generally speaking, the more you pay, the better quality the traffic will be. Laws of supply and demand take care of this.
Once in a while though, there an imbalance which results in paid traffic that is either too cheap (amazingly good value for money) or too expensive (more than you can justify spending).
Sometimes that imbalance lasts a week, and in other cases it lasts a year or more.
Right now, and for the foreseeable future, there’s one MAJOR source of ‘too cheap’ paid traffic. We’ll discuss where that comes from shortly.
Organic traffic is often referred to as free traffic. This isn’t really the case however, as there is always some kind of work or time investment required to get organic traffic.
Organic traffic is not really ‘free’, but rather about exchanging sweat equity, time equity or some other kind of ‘valuable asset’ other than money.
Similar to paid traffic, organic traffic can come from a range of sources, with each source having it’s pros and cons.
And like with paid traffic, there are periods in time when some sources of organic traffic are easier to tap into than others (this is similar to the imbalance that exists from time to time in the world of paid traffic).
Right now there’s one place where organic traffic is just waiting to be taken.
The place where this imbalance exists, where you can get ‘too cheap’ paid traffic, and ‘too easy’ organic traffic is YouTube.
Before we get into any more detail, let me clear up a couple of common misconceptions…
Have You Been LIED To About YouTube?
For whatever reason, most people (incorrectly) assume that to tap into YouTube traffic you need to get in front of the camera, film videos, or be part of some kind of select group of traffic ninjas who have access to run ads.
Let’s settle this right now:
1. You do NOT need to get on video yourself in order to tap into YouTube traffic. We get our messages to hundreds of thousands of people every month on YouTube WITHOUT being on ANY videos.
2. YouTube ads are not complex or ‘off-limits’ in any way. In fact, compared to other sources of paid traffic such as Facebook, YouTube is incredibly simple.
What Is YouTube Traffic Good For?
The short answer, is virtually ANYTHING.
From personal experience though, we can tell you that YouTube traffic can be leveraged very profitably by:
Better Than Facebook
People are often amazed at how targeted you can get with audiences on Facebook… and for good reason. Facebook lets you market specifically to age brackets, genders, people in certain locations, people who like certain things, and so much more.
The problem with Facebook however is that ALL Facebook traffic comes from interruption driven marketing. Ads that appear in peoples newsfeeds are the biggest culprits.
Traffic That Seeks YOU Out
A good chunk of YouTube traffic (the organic traffic component) however comes from user-initiated searches for information (the same is true for Google search engine traffic).
What this means is that the traffic is ‘self selecting’, and NOT interruption driven. This boosts traffic quality, engagement, and ‘warmth’ of that traffic. The end result is that it’s usually more valuable than the interrupted traffic you can get from Facebook.
A Modern-Day ‘Land Grab’
As I write this, the land grab is well under way.
YouTube traffic remains the “low hanging fruit”, there’s still a major imbalance in what you pay for YouTube traffic via paid ads, and the work you need to do to tap into the organic side of YouTube traffic. In both instances, YouTube traffic is easier and cheaper to get than it really should be.
The people who will benefit most from this are the people (and businesses) who have seen this happening, and are establishing themselves now.
It’s time to grab your share of the YouTube real-estate, it’ll never be this easy to get ever again, and those who secure a foothold now will prosper for many years to come.
Back To The Future
What we’re seeing happening with YouTube reminds me a lot of what we’ve seen in the past from Google, Amazon, and Facebook.
In the mid 2000’s, getting rankings in Google was EASY. It was too easy. Throw up a site, perform some very basic SEO, and you could be ranked at the top of Google in a matter of hours.
Around 2010-2013 we saw the same thing with selling physical products on Amazon. It was almost too easy. Launch a product, optimize your listing, and the cash you could make was off the charts. Amazon is still great, but it’s not as fast or as easy as it was back then.
Around 2014 – 2015 it was still the wild-wild-west for Facebook paid traffic. I remember us running campaigns like this:
We could pay literally a $0.01 for a post engagement. It was SO cheap that we could even monetize our traffic with Google Adsense!
And in 2019 it’s YouTube.
How long will this window of opportunity last?
My guess is that the general public will wise up to this and dilute this amazing opportunity within the next couple of years…
And it could happen faster than that, depending on how many ‘in the know’ people start speaking up about the opportunity and sharing it with the masses.
And it’s for this reason that we’re sharing this with you now.
We’ve been busy testing this for ourselves aggressively for the past 11 months, and the results have been quite astonishing.
How To Find Out More
We ran a webinar to dive deeper into this opportunity on Thursday, you can see the replay by clicking the button below:
This is something you need to see, you need to understand this and be aware of it.
Don’t say we didn’t warn you ☺
Check out the webinar replay now while it's still available.
Aidan and Steve